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News

FMCG round-up: week beginning 23 November 2015

By Simon Gwynn2015-11-25T16:34:00+00:00

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Courvoisier cinema campaign

Maxxium UK has launched a cinema advert for Courvoisier. Running up to Christmas, the 60-second animation portrays people partying in the Eiffel Tower from its opening in 1889, to the present day.

More Doves pasta

Doves Farm is adding two new variants to its gluten-free pasta portfolio: multigrain and buckwheat penne (rsp: £2.99/500g). They launch in January, when it will also roll out “more convenient and eyecatching” packaging across its Baking Essentials portfolio.

EHL stuffing

EHL Ingredients has added an organic stuffing mix range to its portfolio. Available now, the three-strong line-up comprises garlic, tomato & herb; sultana, lemon & mixed spice; and nutmeg, cinnamon & black pepper with cranberries, onion & mixed herb.

Feeney’s Irish Cream

Quintessential Brands has launched Feeney’s Irish Cream Liqueur in the UK with a listing in 700 Tesco stores. The drink is available now in 70cl (rsp: £12.50) and 1-litre (rsp: £15) bottles.

Fireball picture push

Fireball has launched a social media push encouraging consumers to post Instagram pictures showing how they enjoy the cinnamon liqueur. Entrants have the chance to win prizes.

Monini goes national

RH Amar has secured its first national listing for its Monini olive oil brand. Three of the brand’s core variants - Classico Extra Virgin, Mild & Light and Anfora - are being listed with Ocado this week (rsp:£3.99/500ml-£6.99/one litre).

Odysea adds olives

Artisan Greek food brand Odysea has extended its premium olive line-up with seven new variants. Available from Whole Foods Market now, the NPD comprises three organic variants and four non-organic options (rsp: from £3/335g glass jar).

Stork with Butter campaign

Unilever is launching a £1.6m campaign for brand extension Stork with Butter. A TV ad that debuts tonight (23 November) demonstrates the product being used to bake a Rudolph cake. It will be supported by digital display, VOD and sponsored social media.

Tia Maria

Tia Maria has teamed up with Grazia magazine to launch a limited-edition pack for the coffee liqueur. Four female ‘influencers’ will be fronting a campaign for the brand across billboards, digital and social: model and DJ Zara Martin, fashion blogger Danielle Peazer, party planner Krystal Roxx, and mixologist Jennie Rae Chuter.

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