Pancetta, Pea Shoot & Mint Pesto Tart (The Co-operative Group)
Launching: May 2011
This limited-edition tart is one of 50 products being added to The Co-operative's premium Truly Irresistible range. Baked in puff pastry, the tart has a creamy cheese sauce, with pea shoot and mint pesto and a pancetta garnish. It will retail at £3 in selected stores. The Co-operative says the relaunch of Truly Irresistible this summer will give it a sleek, elegant new look and expand the existing 350-strong product range.
Yoo yoghurts (Tesco)
Launched: March 2011
Tesco is hoping to revitalise the yoghurt market with its new Yoo range of fat-free and low-fat yoghurts. It claims the range is 20% cheaper than leading brands and has a higher-than-average fruit content. A Union Jack on the packaging highlights the 100% British milk content. The rsp is £2.89 for six pots or £1.40 for four pots in the low-fat line.
Thin and crispy pizzas (Budgens and Londis)
Launched: March 2011
Budgens and Londis have added two pizzas to their growing frozen Italian food range. The Margherita and Pepperoni (rsp: £1.79) pizzas are targeted at cash-strapped shoppers, and can be ready to eat in 14 minutes. The launch is supported by bespoke point-of-sale materials for both stores.
Elegant Living (Asda)
Launched: March 2011
Asda has entered the higher-tier homeware market with a collection that ranges from bone china dinner sets to Egyptian cotton bath sheets. The range has been developed in-house and is based on customer feedback. Asda says it competes well with other retailers' premium ranges. Bedding includes a super king-sized feather duvet (rsp: £50) and cover (rsp: £33).
Focus On Own Label & PLMA Show Preview
Launching: May 2011
This limited-edition tart is one of 50 products being added to The Co-operative's premium Truly Irresistible range. Baked in puff pastry, the tart has a creamy cheese sauce, with pea shoot and mint pesto and a pancetta garnish. It will retail at £3 in selected stores. The Co-operative says the relaunch of Truly Irresistible this summer will give it a sleek, elegant new look and expand the existing 350-strong product range.
Yoo yoghurts (Tesco)
Launched: March 2011
Tesco is hoping to revitalise the yoghurt market with its new Yoo range of fat-free and low-fat yoghurts. It claims the range is 20% cheaper than leading brands and has a higher-than-average fruit content. A Union Jack on the packaging highlights the 100% British milk content. The rsp is £2.89 for six pots or £1.40 for four pots in the low-fat line.
Thin and crispy pizzas (Budgens and Londis)
Launched: March 2011
Budgens and Londis have added two pizzas to their growing frozen Italian food range. The Margherita and Pepperoni (rsp: £1.79) pizzas are targeted at cash-strapped shoppers, and can be ready to eat in 14 minutes. The launch is supported by bespoke point-of-sale materials for both stores.
Elegant Living (Asda)
Launched: March 2011
Asda has entered the higher-tier homeware market with a collection that ranges from bone china dinner sets to Egyptian cotton bath sheets. The range has been developed in-house and is based on customer feedback. Asda says it competes well with other retailers' premium ranges. Bedding includes a super king-sized feather duvet (rsp: £50) and cover (rsp: £33).
Focus On Own Label & PLMA Show Preview
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