Wall's Full of Filling range
Launched: February 2009
Tempted by the burgeoning on-the-go snacking market, Wall's broke with 200-year-old tradition and ventured beyond sausages for the first time in February, launching a range of sausage rolls, pasties and pies. The 12-strong Full of Filling line-up included a Pork and Pickle Pie, five pastry slices and two pasties, all packaged in traditional butcher's brown paper.
"Most households don't buy pastry products regularly because they are often uninspiring, full of air rather than filling and not considered good value for money," says Valerie Kubala, Wall's pastry senior brand manager. "This new range has been developed to offer a quality, on-the-go product supported by the reassurance of an established brand."
Launched: October 2009
Football terrace favourite Pukka-Pies launched its first family-size pies in October with the aim of becoming market leader in the family-size hot pie market. The 700g pies come in chicken and steak varieties (rsp: £3.89) and marketing support kicked off with pitch-side advertising at the Brazil v England friendly match last month.
Despite the increasing popularity of pies, larger formats have been neglected in terms of NPD and investment, according to marketing controller Peter Mayes. "Individual pies have experienced rapid growth over the past few years but family-sized pies have always lagged behind," he says. "We believed there was a huge opportunity for the Pukka brand to work in the bigger pie market."
Ginsters Pork Pie
Launched: May 2009
Ginsters billed itself as the saviour of the declining pork pie category when it introduced a new range in the spring. As well as a traditional 300g pork pie, it launched a ploughman's version containing pork, red Leicester cheese and pickle. The pork is 100% British and packaging is emblazoned with Union Jacks. The company hoped the NPD would rejuvenate the category, sales of which had dipped 2.2% to £130.9m [TNS 52w/e 19 April 2009].
"Research has shown the perfect pork pie should be well seasoned, contain fresh British pork and have firm and crunchy pastry characteristics we addressed with our new pies," says the Cornish company. Since the May launch, sales have hit an "encouraging" £1.5m, Ginsters claims.
Launched: October 2009
Welsh pie specialist Peter's targeted younger consumers when it locked horns with Ginsters and Wall's with its Premier Slices in October. It claimed fillings such as spicy chicken fajita, chilli beef and cheesy bean & sausage would stimulate interest in savoury pastries among younger consumers.
Peter's also highlighted on-pack its new brand partnerships with Discovery Foods which supplied the seasoning ingredients and Pilgrims Choice Cheese in a bid to give better stand-out. "These are classic recipes with delicious twists, wrapped in attention-grabbing packaging designed perfectly for handheld eating, with each flavour featuring a unique and contemporary design," says marketing director James Osgood.
Focus On Pies & Meat Snacks
Launched: February 2009
Tempted by the burgeoning on-the-go snacking market, Wall's broke with 200-year-old tradition and ventured beyond sausages for the first time in February, launching a range of sausage rolls, pasties and pies. The 12-strong Full of Filling line-up included a Pork and Pickle Pie, five pastry slices and two pasties, all packaged in traditional butcher's brown paper.
"Most households don't buy pastry products regularly because they are often uninspiring, full of air rather than filling and not considered good value for money," says Valerie Kubala, Wall's pastry senior brand manager. "This new range has been developed to offer a quality, on-the-go product supported by the reassurance of an established brand."
Launched: October 2009
Football terrace favourite Pukka-Pies launched its first family-size pies in October with the aim of becoming market leader in the family-size hot pie market. The 700g pies come in chicken and steak varieties (rsp: £3.89) and marketing support kicked off with pitch-side advertising at the Brazil v England friendly match last month.
Despite the increasing popularity of pies, larger formats have been neglected in terms of NPD and investment, according to marketing controller Peter Mayes. "Individual pies have experienced rapid growth over the past few years but family-sized pies have always lagged behind," he says. "We believed there was a huge opportunity for the Pukka brand to work in the bigger pie market."
Ginsters Pork Pie
Launched: May 2009
Ginsters billed itself as the saviour of the declining pork pie category when it introduced a new range in the spring. As well as a traditional 300g pork pie, it launched a ploughman's version containing pork, red Leicester cheese and pickle. The pork is 100% British and packaging is emblazoned with Union Jacks. The company hoped the NPD would rejuvenate the category, sales of which had dipped 2.2% to £130.9m [TNS 52w/e 19 April 2009].
"Research has shown the perfect pork pie should be well seasoned, contain fresh British pork and have firm and crunchy pastry characteristics we addressed with our new pies," says the Cornish company. Since the May launch, sales have hit an "encouraging" £1.5m, Ginsters claims.
Launched: October 2009
Welsh pie specialist Peter's targeted younger consumers when it locked horns with Ginsters and Wall's with its Premier Slices in October. It claimed fillings such as spicy chicken fajita, chilli beef and cheesy bean & sausage would stimulate interest in savoury pastries among younger consumers.
Peter's also highlighted on-pack its new brand partnerships with Discovery Foods which supplied the seasoning ingredients and Pilgrims Choice Cheese in a bid to give better stand-out. "These are classic recipes with delicious twists, wrapped in attention-grabbing packaging designed perfectly for handheld eating, with each flavour featuring a unique and contemporary design," says marketing director James Osgood.
Focus On Pies & Meat Snacks
No comments yet