What are the positives and the potential pitfalls of being a major supplier of own label as well as some of the biggest grocery brands?
This is just one of the topics that will be discussed at the The Grocer Own Label Food & Drink Awards Seminar, which takes place in London on 12 May. Premier Foods divisional MD for grocery Will Carter will be one of the key speakers, and will discuss this question and how the company balances its interests.
Carter will also examine what has affected own label during the recession, including retailers' use of brand promotions to drive their value proposition.
"Own label competes across categories in many ways," explains Carter. "Value is an important part but it is not all about price. The way own label segments its ranges and uses innovation are also key factors that I will expand on during the seminar."
As the UK emerges from two years of recession, Carter says the performance of own label has never been more important. Also speaking at the event will be Doug James, MD of packaging design agency Honey Creative, discussing whether it is own label or brands that are driving new product development.
During the seminar, which will be chaired by Adam Leyland, the editor of The Grocer, James will highlight successful own-label and branded new product development, examining how those companies have interpreted consumer trends.
"Recession should not be the enemy of innovation," says James. "The old saying 'Innovate or die' couldn't be more true in this highly competitive post-recession market." The seminar takes place on the same day as The Grocer's Own Label Food & Drink Awards are announced.
For more information visit: www.thegrocerownlabel.co.uk.
Focus On PLMA
This is just one of the topics that will be discussed at the The Grocer Own Label Food & Drink Awards Seminar, which takes place in London on 12 May. Premier Foods divisional MD for grocery Will Carter will be one of the key speakers, and will discuss this question and how the company balances its interests.
Carter will also examine what has affected own label during the recession, including retailers' use of brand promotions to drive their value proposition.
"Own label competes across categories in many ways," explains Carter. "Value is an important part but it is not all about price. The way own label segments its ranges and uses innovation are also key factors that I will expand on during the seminar."
As the UK emerges from two years of recession, Carter says the performance of own label has never been more important. Also speaking at the event will be Doug James, MD of packaging design agency Honey Creative, discussing whether it is own label or brands that are driving new product development.
During the seminar, which will be chaired by Adam Leyland, the editor of The Grocer, James will highlight successful own-label and branded new product development, examining how those companies have interpreted consumer trends.
"Recession should not be the enemy of innovation," says James. "The old saying 'Innovate or die' couldn't be more true in this highly competitive post-recession market." The seminar takes place on the same day as The Grocer's Own Label Food & Drink Awards are announced.
For more information visit: www.thegrocerownlabel.co.uk.
Focus On PLMA
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