KP Snacks is abandoning is pyramid Phileas Fogg Tortilla Chip packaging to make it easier to merchandise. A 33% extra free promotion will run on the new rectangular packs until December in a bid to maximise Christmas sales. Available in Nacho cheese, Devilishly Hot and Thankfully Cool flavours, the new 200g pack has an rsp of £1.19. Duncan MacConnol, head of customer marketing, said the move would give the brand stronger on-shelf visibility. {{P&P }}

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