Food waste app Remy links to Tesco online baskets to remove ‘biggest barrier to adoption’

An app that keeps track of users’ cupboard and fridge contents and when it expires has launched a new feature that “removes the biggest barrier to adoption food waste apps face”.

Household food management app Remy now integrates with a user’s Tesco account so they can “effortlessly understand what’s in their kitchen” and “buy what’s missing” without any manual input. 

Using Remy’s ‘QuickSync’ tool, app users build a shopping list and can instantly auto-populate their Tesco shopping baskets in “under five clicks”. They can also automatically import Tesco online purchases into the app for tracking, expiration notifications and smart recipe suggestions to “ensure nothing goes to waste”.

The integration had been built in-house by Remy developers without Tesco’s involvement, given “supermarket tech teams have massive backlogs” and to “streamline the partnership process”, said Remy co-CEO Jake Blaisdell.

“It’s a powerful demonstration to retailers when we can show them that users are already shopping with them through our platform. It builds credibility and momentum in our conversations,” he added.

At a minimum, household food management apps typically require users to take a photo of a receipt, and correct any anomalies.

“By automating the process and allowing users to import their Tesco online shop with zero effort, we solve a major barrier to engagement. This boosts onboarding, improves retention, and gives us valuable data to showcase the potential impact of a partnership,” he added.

Remy is currently in conversation with several major supermarkets about potential partnerships.

The company – which describes itself as an “AI-driven, fully automated digital kitchen management app” – was launched in January this year by university friends Blaisdell and Conrad Kissling, and claims to be “Europe’s first AI-driven platform dedicated to tackling food waste in the home”. It can suggest what users make with the food they have using a proprietary recipe recommendation model, which delivers “hyper-personalised recipes” tailored to users’ soon-to-expire ingredients, allergies and dietary preferences.

In March, Remy acquired rival Kitche in order to “drastically scale its user base”.