Foo.go, the convenience food supplier and retailer that last May unveiled ambitious expansion plans to become a national retail chain within four years, has closed its only store.
The company, which supplies sandwiches and other food-to-go products to WH Smith Travel, was bought by Greencore Group's food-to-go division in January this year for an undisclosed sum.
Greencore bought the supply side of the business, but not the retail side, prompting the closure of the 3,000 sq ft c-store after four years in operation.
The store was opened in 2005 following three years of store development and product trials by owner George Robinson and included a demonstration kitchen where customers could watch products being made as well as TV screens playing short films about the store's suppliers and products.
Speaking to The Grocer last year, Robinson said he had identified locations for a further 40 sites, focusing on market towns and cathedral cities, and expected to be half way through the roll-out by 2010.
The stores, like the original, would have had a focus on local sourcing, with each outlet sourcing most ingredients for the sandwiches, wraps, salads, cakes, biscuits and ready meals from suppliers local to the store.
Greencore said the supply side of the business complemented its branded Greencore Food to Go portfolio, which includes Weight Watchers, Sutherland Deli, Sushi San and Philadelphia.
Greencore Food to Go has manufactured Foo.go products since October 2005 and distributed them using Greencore vans.
The company, which supplies sandwiches and other food-to-go products to WH Smith Travel, was bought by Greencore Group's food-to-go division in January this year for an undisclosed sum.
Greencore bought the supply side of the business, but not the retail side, prompting the closure of the 3,000 sq ft c-store after four years in operation.
The store was opened in 2005 following three years of store development and product trials by owner George Robinson and included a demonstration kitchen where customers could watch products being made as well as TV screens playing short films about the store's suppliers and products.
Speaking to The Grocer last year, Robinson said he had identified locations for a further 40 sites, focusing on market towns and cathedral cities, and expected to be half way through the roll-out by 2010.
The stores, like the original, would have had a focus on local sourcing, with each outlet sourcing most ingredients for the sandwiches, wraps, salads, cakes, biscuits and ready meals from suppliers local to the store.
Greencore said the supply side of the business complemented its branded Greencore Food to Go portfolio, which includes Weight Watchers, Sutherland Deli, Sushi San and Philadelphia.
Greencore Food to Go has manufactured Foo.go products since October 2005 and distributed them using Greencore vans.
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