McCoy’s is expanding into sharing bags for the first time as it kicks off a footie-themed promo.

Special packs, which roll out on 30 April, direct footie fans to a website where they can answer a question for a chance to win a 3D TV and a subscription to sports channel ESPN. They will also receive 10% off at Sports Direct.

The push runs until July on 50g packs (rsp: 69p), six-packs (rsp: £2.09) and 100g packs (rsp: £1). It will also feature on McCoy’s new 150g sharing bags of Flame Grilled Steak, Cheddar & Onion and Salt & Malt Vinegar (rsp: £1.99).

McCoy’s will be selling limited-edition flavours Chicken Winger and Sausage Striker during the campaign.

Topics