Foster’s is making its debut in the large bottled lager arena with a 660ml format.
Scottish Courage Brands said the market was dominated by Stella Artois and sister brand Kronenbourg.
The new bottle is aimed at promoting beer as a meal time drink and contains enough liquid for two servings of just over a half pint. It has an rsp of £1.69.
Scottish Courage Brands said the market was dominated by Stella Artois and sister brand Kronenbourg.
The new bottle is aimed at promoting beer as a meal time drink and contains enough liquid for two servings of just over a half pint. It has an rsp of £1.69.
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