Pork producer Smithfield Foods has licensed mustard brand French’s for the launch of two new chilled hot dog lines.

Rolling into Asda later this month, the Classic Pork hot dog will come in a 350g 10-pack and Jumbo Pork Hot Dogs in a 360g four-pack. “Our research showed French’s is trusted by hot dog consumers,” said Jill Leigh, category manager for Smithfield.

Marketing includes sponsorship of the Discovery Channel.

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