Improved packaging and shipping could provide a boost for Brazilian papayas.

European importers say the improvements mean the fruit will no longer be reliant on air freight, and will therefore be able to arrive in larger, cheaper quantities.

Brazil already provides over 80% of UK needs and there are already strong trade links through booming mango sales.

The north east region in particular, which is only 10 days away by container, has recently benefited from a massive national agricultural programme centred on fruit and vegetables, so there is also an increasing crop.