Kerry adds Brazilian flavour to Mattessons Fridge Raiders range

Kerry Foods has added a limited edition Brazilian Chargrilled flavour to its Mattessons Fridge Raiders range.

The new variant with a “sweet smoky” note, will go on sale this week in 60g packs (rsp: £1.29).

Aimed at consumers excited by the FIFA World Cup in Brazil, senior brand manager Tessa McFadzean said: “This is the first time Mattessons has launched a product focused on a specific event. We are confident it will grow the category over the summer.”