Friesland Campina is hoping to boost on-the-go sales of its Yazoo milkshake with a new 250ml bottle.

Available in strawberry and chocolate, the new format will launch into 1,300 Tesco Express stores nationwide on 20 May. Priced at 70p, it will be offered as part of Tesco’s £3 meal deal. Yazoo said it recognised that shoppers wanted a tasty drink to accompany a sandwich or salad and was seeking other listings for the 250ml line.

Yazoo is already available in a 200ml multipack in chocolate, strawberry and banana, as well as one-litre and 475ml bottles.

Sales have risen 7.4% in value and 12.4% in volume year-on-year [IRI 52 w/e 30 March 2013].

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