Frijj has been revealed as the new sponsor of Sky Sports show Soccer AM this season.
Under the deal, the Dairy Crest milkshake is being promoted in 15-second idents at the start and end of the three-hour programme, as well as five-second slots at each commercial break. The idents are humorous and centred around the theme of 'swamp football'.
The contract, which runs throughout the 2009/10 football season, will also see Frijj promoted in Soccer AM's online, mobile and video-on-demand coverage.
Under the deal, the Dairy Crest milkshake is being promoted in 15-second idents at the start and end of the three-hour programme, as well as five-second slots at each commercial break. The idents are humorous and centred around the theme of 'swamp football'.
The contract, which runs throughout the 2009/10 football season, will also see Frijj promoted in Soccer AM's online, mobile and video-on-demand coverage.
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