Frijj to offer two-for-one at Thorpe Park with on-pack promo

Dairy Crest has teamed up with Thorpe Park for a new on-pack promotion, offering a two-for-one ticket deal on bottles of Frijj milkshake.

The bottles, which will carry Thorpe Park branding from 16 June, will also offer prizes such as VIP days out at Thorpe Park and 1,000 bottles of Frijj The Incredible.

Marketing director Nathan King said the campaign would bring Frijj incremental growth, and described the tie-up as “the perfect match”.