A sharing range of Fruit-tella, including its first liquorice-based sweet, has been launched to tap the trend for big bag formats.
The three-strong range includes new products Fruit-tella Liquorice & Fruit – half-liquorice and half-fruit chews; and Fruit-tella Juicy Gummies – chewy sweets with a fruit liquid centre. A Fruit-tella Chewy Mix bag containing the original Fruit-tella sweets completes the line-up, which will be available from next week (rsp £1.29).
A £1m marketing campaign is earmarked for the brand this year.
The three-strong range includes new products Fruit-tella Liquorice & Fruit – half-liquorice and half-fruit chews; and Fruit-tella Juicy Gummies – chewy sweets with a fruit liquid centre. A Fruit-tella Chewy Mix bag containing the original Fruit-tella sweets completes the line-up, which will be available from next week (rsp £1.29).
A £1m marketing campaign is earmarked for the brand this year.
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