Fuel10k has boosted its granola range with a duo of new flavours.
The brand, which recently won B Corp certification, has added ‘protein-boosted’ Fruit & Nut and Mocha flavours to its granola lineup.
Fruit & Nut combines “chunky” clusters with almonds, peanuts and sultanas, while Mocha blends clusters with oven-toasted oats and coffee extract, topped with dark chocolate curls.
The brand said they offered its “signature health benefits” with each serving high in fibre and “boosted with plant-based protein and vitamins”.
The NPD would tap shoppers who were “increasingly looking for convenient and nutritionally sound breakfasts”, said Fuel10k MD Scott Chassels.
They will roll into Ocado and Amazon from 17 May (rsp: £3).
It’s the latest in a flurry of launches from the brand over recent years, such as its Fibre Breakfast vegan oat drinks, and instant muffin in a pot, which it claimed was a market first.
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