Fruit company Fyffes has announced the launch of its crownless pineapples in Europe.
The brand said the launch presented further sustainability benefits for retailers and consumers as the crownless pineapples reduce carbon emissions significantly.
More than 30% more crownless pineapples can be transported as they take up less space and the removed crowns are replanted in the pineapple fields or shredded and given to local farmers for animal feed.
For consumers, it minimises organic waste and reduces preparation time.
Crownless pineapples launched in Sainsbury’s in October 2023 in partnership with Fyffes, with Aldi following in June this year.
“We’re pleased to see retailer uptake of crownless pineapples here in the UK,” said MD at Fyffes UK John Hopkins. “The crownless pineapples mean we can help retailers meet their greenhouse gas reduction targets and reduce compostable waste.”
“An unexpected benefit is the reaction from consumers who value the space saving in the shopping basket and storage at home,” he added. “We hope to see pineapples become a staple in households across Europe and beyond.”
This launch comes as the producer published new research that revealed over eight in 10 consumers don’t know the correct way to store pineapples, inadvertently eating them later than ideal.
Fyffes assessed the consumption habits, awareness, and knowledge surrounding pineapples among over 1,000 UK and Ireland consumers, to reveal that only 19% know that the best way to store a pineapple is to chop it up and put it in the fridge. Meanwhile, almost a third (31%) leave a pineapple to ‘ripen’ in a fruit bowl – a common misconception as Fyffes pineapples are always ready to eat.
The survey also highlighted the importance of sustainability to consumers – 42% consider it important that the pineapples they buy are sustainably and ethically sourced, with 64% willing to pay more for them.
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