Bread Holdings has appointed two new managing directors to head its brands, Gail’s and The Bread Factory.
Former Comptoir Group CEO Nick Ayerst will join Gail’s as its new managing director.
Ayerst has over 20 years’ experience in catering, hospitality and retail including two years leading Comptoir Group, 15 months as MD of Leon, and seven years as MD of The Restaurant Group Concessions.
Dan Barrett will be the new MD at The Bread Factory, having led Gail’s wholesale and commercial division for almost four years.
Barrett has worked in the food and beverage industry for over 10 years, including as MD of Hackney Gelato, head of innovation at Innocent Drinks, and MD and board advisor at Deliciously Ella.
Bread Holdings COO Marta Pogroszewska said the shake-up was key to “continue delivering high quality at scale” and having “a positive impact on the world around us”.
“As we grow, we are building our Bread Holdings team and our business from strength to strength so that we can continue delivering high quality at scale and with positive impact on the world around us,” said Pogroszewska.
“With that in mind, we are strengthening our team with two brilliant managing directors for The Bread Factory and Gail’s.
“Dan Barrett is devoted to The Bread Factory and our ambition to become one of top bakeries in the world, with a passionate focus on quality, impact and scale. I’m also very pleased to announce the appointment of Nick Ayerst as managing director of Gail’s.
“Nick’s extensive industry experience and people focused leadership will strengthen our team for the growth ahead and will contribute to our ambitious plans. Our entire team is excited and looking forward to working with Dan and Nick in their new roles.”
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