E&J Gallo Winery has enlisted Louise Redknapp to advertise its 5.5% abv Summer White.

The advert shows Redknapp enjoying a glass of Summer White in the British countryside, and is part of an integrated campaign that includes sampling, PR, trade marketing and social media activity.

Summer White, a blend of chenin blanc, colombard, moscato and riesling, also features in TV sponsorship for C5 shows Inside Hollywood and 5* Access.