Gary Barlow has partnered with Benchmark Drinks to launch a duo of organic wines into Morrisons.
One red and one white SKU rolled into stores on Saturday (9 October) under the Gary Barlow Organic brand label (rsp: £8/75cl).
They are also available to buy online via the brand’s own website.
The 13.5% abv red is billed as a “juicy, unoaked wine, displaying aromas of red wild berries”. The 12% abv white wine, meanwhile, is claimed to have a “zesty, lingering lime palate”.
The launch is the result of a two-year collaboration between Barlow and the London-based distributor.
The drinks had been “carefully crafted and developed” by Barlow to reflect his “passion for quality, authentic wine”, said the brand.
They were produced by Peninsula Wines in Spain, which was “renowned” for sustainability and its ability to make wine with “as little intervention as possible”, it added.
The bottles feature a piano key design, a nod to Barlow’s 30-year music career.
“I’ve been fortunate enough to have travelled and experienced different cultures over the years and wines from across the world”, said Barlow.
“After months of learning about the process and tasting different blends, I’m very proud to now launch my own range of organic wines from Spain.”
Benchmark Drinks MD Paul Schaafsma said it was a “privilege to partner with Gary Barlow and help bring his dream alive”.
The launch is the latest in a series of big-name brand launches from Benchmark Drinks.
In March 2020, it partnered with pop star Kylie Minogue to launch her own wine brand.
In 2018, it debuted a range of Australain wines with ex-cricketer Ian Botham and secured the UK and Ireland rights to Graham Norton’s range of wines.
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