Geeta’s Foods has added pouched premium curry pastes to its portfolio.
Rolling into Tesco now followed by Waitrose next month, the new line-up comprises korma, tikka masala, balti, rogan josh, madras and a mild curry paste (rsp: 99p/two-serve pouch).
“The format caters for individual taste and heat preferences, and offers the opportunity to prepare two or more dishes alongside one another,” said category manager Sally Campbell.
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