Ginsters is reaching beyond its core pasty territory into premium sandwiches and ready meals. The Seasons sandwich range ­ pitched as more of a premium product than Ginsters' existing sandwiches ­ includes Brie & Cranberry; Poached Salmon & Prawn; Ham, Emmenthal & Pineapple; and Beef au Poivre (rsps: £2.59-£2.99). The labels imitate wine bottles depicting the origins of the ingredients. An on shelf competition offering trips to French wine regions supports the launch. The ready meal World Food range launches on February 26 in London and the West Midlands, with national roll out planned for later this year. World Food includes Beef Lasagne, Sausage & Mash, Tomato & Mozzarella Bake, Sweet & Sour Chicken with Noodles and Chicken Balti with Naan Bread (rsps: £2.99-£3.49). {{MARKETING - P&P }}

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