Halewood is renewing its campaign for the sparkling perry Lambrini with a TV and poster campaign starting this month. The latest advertising builds on the Lambrini girls just want to have fun' catchline from last year. TV ads worth £400,000 will be seen nationally this month and £100,000 worth of posters have been booked on station platforms in Anglia, Meridian and London. These will run for six weeks targeting 18 to 34 year olds. The brand is selling three million cases a year and is one of the 10 fastest growing alcoholic drinks, says Halewood. It has introduced a 275ml bottle for the on-trade. The 75cl bottle retails in the take home market at £1.49. {{DRINKS }}

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