Global Brands continues RTD push with Gather Gourmet Cocktails launch

Global Brands has debuted Gather Gourmet Cocktails, a new range of bar strength ready-to-drink cocktails.

Available in five flavours – Chocolate Honeycomb Espresso Martini, Raspberry Ripple Daiquiri, Caramelised Pineapple Rum Punch, Spicy Mango Margarita and Salted Caramel Banana Colada – the range has rolled out via Good Time In, Global Brands’ dedicated DTC platform (rsp: £3.50/150ml).

Gather Gourmet would combine “classic cocktail flavours with an innovative, indulgent twist”, said Global Brands.

The drinks range from between 12% to 14.9% abv, and would offer an “elevated drinking experience, providing a quality crafted cocktail in a convenient RTD format”, the supplier added.

“Gather caters to diverse preferences, led by industry insights that have influenced flavour, texture, price, design and abv,” said Gather brand manager Emily Seddon.

“The flavours are inspired by classic cocktails, some of which have seen a resurgence in popularity over the past year, but with a decadent twist, designed to capture the attention of discerning foodies and cocktail enthusiasts,” Seddon added.

Gather’s Salted Caramel Banana Colada serve has been shortlisted at The Grocer’s upcoming New Product & Packaging Awards, taking place at Wembley Stadium in London next month.

Global Brands has made RTD cocktails a major focus of its business in the last twelve months.

In February, the supplier introduced Be Cocktails, a five-strong 8.4% abv range of cocktails designed to take advantage of growing demand for “premium branded cocktail cans”.

In August, it published its first ever RTD Canned Cocktails Category Report.

The report, backed by NIQ data, showed canned cocktails are growing at a faster rate than the wider RTD category, with cans adding £44m in value to the category in the past year alone [NIQ 52 w/e 24 February 2024].