Global Brands has launched Cardi B’s vodka-infused whipped cream brand Whipshots in the UK.
The drinks company – known for tipples like VK, Hooch and Franklin & Sons – has penned a deal to distribute Whipshots across the on- and off-trade.
Founded by US rapper Cardi B, Whipshots was “the ultimate indulgent sweet, yet boozy treat”, according to the brand.
Available in Vanilla and Mocha, the 10% abv whipped cream would offer “endless pairing opportunities and year-round usage occasions,” said Global Brands.
It was “the perfect topper for cocktails, shots, coffees as well as desserts and ice cream”, it added.
The cans (rsp: £11.99/200ml) are shelf stable for convenience and do not require refrigeration.
Whipshots launched in the US in 2021 and has to date sold more than six million cans.
“This is a really exciting launch for the UK, as there is truly nothing like it available on the market currently,” said Global Brands marketing director Matt Bulcroft. “The combination of true category innovation, teamed with a highly engaged fanbase, plus the versatility of the product means it’s set to be the ultimate drink and dessert essential for 2025.”
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