Premium chilled dips brand Gnosh is expanding into the frozen desserts market.
Two melt-in-the-middle chocolate puddings - chocolate with cherry and chocolate with caramel (rsp: £2.99/two-pack) - are rolling out to Waitrose stores from Monday (9 March).
The launch follows specialist food supplier Winterbotham Darby - producer of own-label lines and the Unearthed brand - acquiring a majority stake in Gnosh.
“The brand is set to ignite the desserts fixture,” said Gnosh founder Charlotte Knight, who remains a shareholder.
The launch also brings the debut of new branding featuring the strapline ‘Real food with a dollop of posh’.
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