A revised pack and new blends will be unveiled next month for the Goiya South African wine range.
Importer Raisin Social has changed the look of the brand following consumer research last year.
The aim has been to give it a more striking modern image and to complement that it has has worked with the producer Vredendal to create new blends to suit UK consumers.
The white style is now a combination of Chardonnay and Sauvignon Blanc and the red is made from Shiraz and Pinotage. Both retail at £3.99.
The wines will be introduced to the trade at the London International Wine and Spirits Fair in May.
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