A start-up has launched kids’ toiletries containing ‘superfruits’ with high levels of vitamin C.

Manchester-based business Ella Banks has launched the Good Bubble brand comprising shampoo, conditioner, bubble bath and hair & body wash (rsp: £3.69 to £3.99). The products are available now in dragon fruit and cloudberry-based variants - represented by characters Dexter Dragon Fruit and Clara Cloudberry. They contain at least 98% naturally derived ingredients.

Founder Amy Wordsworth said the range would bridge a gap in the market for an “honest, fun and exciting” bath range for older kids. Other ‘superfruits’ variants are planned.

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