Morrisons continues to lead the field in the fascia chart this week standing 15 percentage points ahead of Asda at number two. Safeway and Somerfield have each remained in the same positions as last week while Tesco moves up to number four, and Sainsbury drops back into fifth place. The category chart is remarkably stable with only one change of position from last week. The switch is in fifth position which is now held by cakes and biscuits which comes in as a new entry. The category has a variety of offers, but is particularly strong on buy-one-get-one-free offers, most noticeably in Morrisons and Somerfield. Alcoholic drinks has maintained its 15 percentage point lead and floor stacks have been widely used. Price promotions dominate the category, however there are many multibuy offers on wine along with beers and lagers. Within the soft drinks category price promotions dominate in Safeway while multibuy offers are more frequently used in Morrisons. Coca-Cola moves up to the top of the brand chart and makes good use of floor stacks in conjunction with multibuy offers. Carlsberg also moves up the chart, from number four to second place and is particularly strong on price promotions. The brand chart has three new entries ­ Budweiser at number three and Walkers and Tango at positions eight and nine respectively. In total there are three alcoholic drinks brands in the chart offering support to the category, similarly there are two soft drinks brands in the top 10. In the own label chart the top two spots remain the same as last week with alcoholic drinks at the top followed by chilled in second place. There is just one new entry this week with household coming in at number five. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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