Gordon Ramsay has partnered with Flora as the brand’s new global ambassador.
The chef has adopted Flora to “help home cooks elevate their usual cooking routine”.
Flora will work with Ramsay to showcase the quality and performance of its products as ingredients in the kitchen by putting them to the test.
The partnership aims to show how consumers can use Flora to “add a touch of class to their cooking and baking”.
“I believe in good, honest cooking with quality ingredients, and I can genuinely say Flora has blown me away,” said Ramsay. “From scrambled eggs to chocolate cake, I have put the product through its paces.
“It gives me the creaminess and rich taste I get from butter, whilst being more sustainable,” he added. “I would encourage home cooks to make the switch, try it for themselves and see what they can create.”
Flora is made from seven ingredients and has at least 75% less climate impact than dairy alternatives, the brand claimed.
The partnership comes off the back of new research from the brand revealing 48% of home cooks rely on the same five recipes.
Chef Ramsay wants home cooks to break up these bland kitchen habits and elevate their cooking and baking.
“I couldn’t be prouder to announce our new ‘Skip the Cow’ campaign featuring the iconic Gordon Ramsay,” said Jorn Socquet, chief marketing officer for developed markets, Flora Food Group. “This campaign represents a bold step forward in showcasing the incredible versatility and taste of Flora for cooking and baking.
“Gordon’s passion for exceptional food aligns perfectly with our commitment to innovation and offering sustainable, dairy-free alternatives that don’t compromise on flavour or performance. And if Gordon Ramsay thinks it’s good, who are we to disagree?”
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