Welch's American Concord grape juice is now available in the UK courtesy of Stevens & Brotherton.
The ambient juice comes in a 710ml glass bottle (rsp £1.99). A combination of concentrated and single juice from the Concord variety of grape gives the juice a distinctive purple colour and depth of flavour.
In the US, the health benefits of the juice, which is high in flavenoids, have proved to be a big selling point.
The company aims to continue the momentum here with a high profile PR campaign breaking on April 21 and headed by TV doctor Hilary Jones.
The juice is packed 12 to a case.
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