Green & Black’s has unveiled plans to dramatically step up its marketing activity after takeover by Cadbury Schweppes in May.
The organic brand has confirmed that the backing of Cadbury has enabled it to boost its marketing spend to 2006 to £6m, a 250% hike on this year’s.
“We’ve already been spending aggressively and we aim to build on that momentum,” said marketing director Mark Palmer.
Its first major initiative since the acquisition will be a £2m national press campaign from the end of this month until Christmas. It will run under the strapline ‘Green & Black’s… it deserves a little respect’.
The campaign will focus on Green & Black’s chocolate bars, drinking chocolate and after-dinner Chocolate Squares.
The move follows the announcement in May that Green & Black’s would continue to operate as a standalone business after being bought by Cadbury.
Speciality biscuit maker Dean’s of Huntly has added Cappuccino and Double Choc Chip & Mint to its petits fours range (rsp: £2.29 for a 200g box) aimed at the gifting market, along with a strawberry & double cream variant to its selection of Fruit Preserve Shortbread Biscuits (rsp: £2.29/200g carton).
Bakehouse has launched a range of part-baked Italian Calzones - roasted pepper, pepperoni and smoked ham & cheese - as well as a spinach & ricotta pizza wrap aimed at the lunchtime market. The new frozen products, made in Tuscany, bake off in 12 minutes and are available through Country Choice.
Alpro is running its first ever 30-second TV ad to promote new product Soya & Fruit, which comes in Tropical and Orchard flavours and retails for £1.29. The advert features a stressed-out city type and runs from September 26 for four weeks, backed by posters and a sampling campaign.
Frozen pastry brand Jus-Rol is keen to ditch its image as a commodity and appeal to a younger ‘foodie’ consumer with a new pack designed to inspire home baking, going in-store next month.
doubling up
lunch specials
in the running
inspiration
The organic brand has confirmed that the backing of Cadbury has enabled it to boost its marketing spend to 2006 to £6m, a 250% hike on this year’s.
“We’ve already been spending aggressively and we aim to build on that momentum,” said marketing director Mark Palmer.
Its first major initiative since the acquisition will be a £2m national press campaign from the end of this month until Christmas. It will run under the strapline ‘Green & Black’s… it deserves a little respect’.
The campaign will focus on Green & Black’s chocolate bars, drinking chocolate and after-dinner Chocolate Squares.
The move follows the announcement in May that Green & Black’s would continue to operate as a standalone business after being bought by Cadbury.
Speciality biscuit maker Dean’s of Huntly has added Cappuccino and Double Choc Chip & Mint to its petits fours range (rsp: £2.29 for a 200g box) aimed at the gifting market, along with a strawberry & double cream variant to its selection of Fruit Preserve Shortbread Biscuits (rsp: £2.29/200g carton).
Bakehouse has launched a range of part-baked Italian Calzones - roasted pepper, pepperoni and smoked ham & cheese - as well as a spinach & ricotta pizza wrap aimed at the lunchtime market. The new frozen products, made in Tuscany, bake off in 12 minutes and are available through Country Choice.
Alpro is running its first ever 30-second TV ad to promote new product Soya & Fruit, which comes in Tropical and Orchard flavours and retails for £1.29. The advert features a stressed-out city type and runs from September 26 for four weeks, backed by posters and a sampling campaign.
Frozen pastry brand Jus-Rol is keen to ditch its image as a commodity and appeal to a younger ‘foodie’ consumer with a new pack designed to inspire home baking, going in-store next month.
doubling up
lunch specials
in the running
inspiration
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