Twinings is refreshing its green tea offering with an updated pack design and two new products. The newcomers, Early Grey Green Tea and a Green Tea Selection pack, are the first product extensions since the Twinings green range was launched three years ago. Green tea is currently bucking the trend of a downfall in the tea market as a whole with a continuing upsurge in sales. Senior brand manager Claire Burgess said: "Green tea has seen a surge in demand and, with people becoming increasingly health-conscious, we see this trend continuing. "The combination of NPD and the packaging change will encourage even more new users into this growing market." {{MARKETING }}

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