Gressingham Foods launches TV campaign for first time

Gressingham Foods has launched its first-ever TV advertising campaign in a bid to boost brand awareness and increase sales.

The campaign will run on ITV from 7 October to 17 November and show how easy it is to cook duck and “achieve delicious results”.

The move follows increased consumer-focused marketing from the brand over the past three years in the form of YouTube videos, podcasts and online advertising.

The advert will encourage people to go to the Gressingham Foods website and download the free recipe booklet.

“This is an exciting step for Gressingham Foods, and one that we expect will really boost sales throughout October and November and with luck attract a new and loyal audience,” said brand manager Rebecca Alderton.

“We will be delivering millions of impressions on ITVX thanks to its Backing Business initiative and will be targeted to our key consumers.”

ITV’s Backing Business like-for-like incentive is designed to encourage brands to advertise for the first time, as well as those that have been away for some time.

Gressingham is also working with ITV to measure impact.

“I’m thrilled that Gressingham Foods are launching their first TV campaign with ITV,” said Jason Spencer, ITV business development director. “There are numerous different ways that brands of all sizes can utilise the power of TV to grow their business and we have several options for new to TV advertisers.”

It comes as Gressingham launched an Easy to Cook Range, with the first SKU, Duck Breast with Plum & Hoisin Sauce hitting shelves last month.