Asda snatched back its crown this week after a two-week absence from the top of the table. Its basket was £1.95 cheaper than Tesco's and it had the highest number of cheapest items (5).
Asda also recorded the most promotions and was the only retailer to have more than a quarter of its basket on a price-only or multibuy promotion.
Tesco rose one place to offer the second-cheapest basket. It had four of the cheapest products, including the pain au chocolat, which was on a round-pound deal (save 69p) and its own-label houmous, which fell 8p this week to less than the price of Asda's.
Morrisons slipped to third place this week. Like Tesco it offered four of the cheapest items but price-matched two fewer across the basket. Its salami was 47p cheaper than Asda's and its Conference pears were still the cheapest (by 14p) despite the end of a price promotion. Its basket was £2.63 more expensive than Asda's.
Sainsbury's offered just one cheapest item (the fruit jellies sweets) but price-matched 11 more. Its basket offered the greatest saving compared with the previous week (87p).
Waitrose failed to offer any cheapest items and its only promotion was on avocados (2 for £1). Its basket was £8.74 more expensive than Asda's.
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Grocer 33: Helpful staff secure win for Tesco (28 August 2010)
Previous 33's
The Grocer 33 is compiled by BrandView.co.uk. Trusted by major fmcg manufacturers and retailers, Brand View is the UK's largest online market intelligence tool for price and promotional tracking and analysis. Learn more and sign up for a 14 day free trial at www.brandview.co.uk. Tel: 0844 357 9970
Asda also recorded the most promotions and was the only retailer to have more than a quarter of its basket on a price-only or multibuy promotion.
Tesco rose one place to offer the second-cheapest basket. It had four of the cheapest products, including the pain au chocolat, which was on a round-pound deal (save 69p) and its own-label houmous, which fell 8p this week to less than the price of Asda's.
Morrisons slipped to third place this week. Like Tesco it offered four of the cheapest items but price-matched two fewer across the basket. Its salami was 47p cheaper than Asda's and its Conference pears were still the cheapest (by 14p) despite the end of a price promotion. Its basket was £2.63 more expensive than Asda's.
Sainsbury's offered just one cheapest item (the fruit jellies sweets) but price-matched 11 more. Its basket offered the greatest saving compared with the previous week (87p).
Waitrose failed to offer any cheapest items and its only promotion was on avocados (2 for £1). Its basket was £8.74 more expensive than Asda's.
Read more
Grocer 33: Helpful staff secure win for Tesco (28 August 2010)
Previous 33's
The Grocer 33 is compiled by BrandView.co.uk. Trusted by major fmcg manufacturers and retailers, Brand View is the UK's largest online market intelligence tool for price and promotional tracking and analysis. Learn more and sign up for a 14 day free trial at www.brandview.co.uk. Tel: 0844 357 9970
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