Grocer Gold Awards 2022: specialist wholesaler of the year

Winner: Pricecheck

Wholesaler and distributor Pricecheck is going places. That means expansion into grocery, household, baby, alcohol, vaping, and petcare. But increasingly it means online sales, as illustrated by last year’s launch of a new service on Amazon.

For brands looking to grow e-commerce sales the service manages Amazon fulfilment, ensuring order accuracy while meeting the short lead times required, but also covers the marketing side, including content optimisation, design and campaign management.

The service has driven strong sales growth for brand partners. And rather like THG it can now support partners on multiple online sites, including fulfilling orders placed on a brand’s own B2C site. As such. 11% of Pricecheck’s annual turnover is now coming from e-commerce, up from just 3% the year before, and it doubled distribution agreements to 15 brands.

Shortlisted:

• CJ Lang
• JW Filshill
• Parfetts
• Time Wholesale Services