G’s Fresh has revamped its Fresh & Naked salads to give them a more contemporary look.

Changes include more prominent flavour descriptors and enhanced on-pack colouring. The move comes as the exclusive-to-Tesco brand celebrates three years on shelf.

“Fresh and Naked has helped deliver strong market outperformance in chilled salads for Tesco,” said Simon Mandelbaum, buying manager for chilled salads at Tesco.

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