GSK has promoted Maxinutrition boss Mark Langley to general manager of nutrition.
In this new role, Langley will be responsible for the global development of malt drinks brand Horlicks, as well as sports nutrition division Maxinutrition - parent company of Maximuscle - for which an adult specialist nutrition team has been created.
The UK team will be led by James O’Shea, previously Maxinutrition marketing director, who joined from Carlsberg in 2005.
GSK said the new structure would help to realise the growth potential of Maxinutrition. “As well as focusing on the delivery of brand strategy and innovation, there is also an important role to be done in identifying wider category growth opportunities,” said a GSK spokeswoman.
In May, Maxinutrition launched a high-protein milkshake called Protein Milk in a bid to extend the appeal of sports nutrition to mainstream consumers.
The reorganisation comes as GSK shakes up its consumer healthcare business in preparation for the sale of Lucozade and Ribena. As The Grocer reported earlier this month, GSK split the two drinks brands from the rest of its consumer healthcare portfolio to “ensure a smooth and swift transition”.
It has put Peter Harding, the former general manager of the consumer healthcare division, in charge of Lucozade and Ribena and promoted oral health boss Carlton Lawson to become GSK’s new general manager of consumer healthcare. Lawson’s portfolio of brands will now include Aquafresh, Nicorette and Sensodyne.
With Lucozade and Ribena ready to be siphoned off, the four segments of the consumer healthcare division are oral health, wellness, nutrition and skin health.
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