She may have just published a recipe for duck ragu, but Spar Austria has signed up Hollywood star Gwyneth Paltrow as the face of its new range Spar Veggie.
Paltrow, who wrote a cookbook last year and does not eat red meat, has just finished a two-day ad shoot in Paris to promote the 43-strong veggie and vegan convenience range.
“Gwyneth embodies today’s modern and health-conscious woman,” said Spar Austria president Gerhard Drexel.
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