Marine science skincare brand H2O+ is making its UK debut in M&S.

The retailer’s Your beauty store in London is to carry six collections of the brand’s products, which offer a range of benefits including hydration, anti-ageing and oil control (rsp: £14 to £42).

All use sea-sourced nutrients, marine botanicals and plant extracts to “create a harmony of technology and nature”, said Bill Coli, general manager for global business at brand owner Pola Orbis Holdings. “The sea holds the power to heal, protect and renew skin and is the very essence of H2O+,” he added.

Each of the collections, all water rather than oil-based, are colour-coded to help consumers differentiate between them.

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