Bulmers has signed up Mick Jagger's former wife Jerry Hall for its latest TV campaign for Strongbow cider.
She joins the brand's champion Johnny Vaughan for the latest commercial where she is seen downing a pint of cider.
This is Hall's first appearance in TV advertising and Bulmers hope it will help to boost Strongbow's 7% annual growth.
The Cider with Jerry ad follows the TV exposure for Strongbow gained through its sponsorship of Leeds United which made it as far as the semi finals of the Champions League.
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