GlaxoSmithKline is bringing back Hallowe’en packs across its Ribena Blackcurrant ready-to-drink range.
This year, the graphics will again feature on 250ml and 288ml cartons of Original and Toothkind, and will be extended to the 330ml Sportscap and 500ml PET packs as part of a bid to create greater impact on shelf.
Available from the end of this month, the limited edition packs will also be rebranded Ribena Bat-currant and will feature superimposed bats in a night-time graveyard scene.
Multipack cartons will feature a Hallowe’en comic strip with a web link inviting readers to finish the story online.
This year, the graphics will again feature on 250ml and 288ml cartons of Original and Toothkind, and will be extended to the 330ml Sportscap and 500ml PET packs as part of a bid to create greater impact on shelf.
Available from the end of this month, the limited edition packs will also be rebranded Ribena Bat-currant and will feature superimposed bats in a night-time graveyard scene.
Multipack cartons will feature a Hallowe’en comic strip with a web link inviting readers to finish the story online.
No comments yet