Halo Foods has given its Harvest Cheweee cereal bars a pack revamp and launched two new lines.

Each of the five flavours in the Cheweee range - expanded with Strawberry Crush and Rocky Road - will be represented by a different animal on pack and the brand logo has been redesigned to resemble a wheat grain.

“It shows the permissibility of the whole rolled oats and wheat, and the indulgence of the flavours,” said Halo Foods.

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