Haribo is hoping to harness the confectionery market's trend towards all things magical with the launch of Magic Mix. Family bags, featuring brand ambassador Hariboy in a cape and wizard's hat with a broomstick, contain assorted jelly and foam sweets shaped like broomsticks, magic books, crystal balls and wizards' hats (rsps: 99p -£1.09). The advent of forthcoming films Dungeons and Dragons and Harry Potter has fuelled kids' fever for wizardry and mystery. {{MARKETING - P&P }}

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