Haribo has unveiled its biggest on-pack promotion, which will see more than 2,000 family cinema tickets being given away throughout the spring.
Featured on 160g bags of Haribo Super Mix, the gums and jellies brand’s ‘instant win’ campaign offers to hand over movie tickets every hour during a three-month period, from 15 February to mid-May.
The promotional packs direct shoppers to HariboSuperMix.com, where consumers can immediately discover if they have won by inputting a unique code found on the back of pack.
The promotion is being supported by a multichannel campaign, including PR and social activation.
“Super Mix kick-starts an exciting year for the Haribo brand, with our biggest on-pack campaign and a prize package that can be enjoyed by the whole family,” said Alison Satterthwaite, brand manager for Haribo Super Mix.
“This treat is a must-stock for retailers looking to add some excitement to their confectionery aisle.”
Haribo is the leading brand in the sugar confectionery category, with a value of £135.6m [Nielsen 52 w/e 3 October 2015].
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