Harrison Ford is to appear in a new global campaign for scotch whisky brand Glenmorangie.
The ‘Once Upon a Time in Scotland’ mini-series sees the Hollywood star journey to the Scottish highlands to “discover the skill and craftmanship” that goes into making Glenmorangie.
It will roll out across online video, connected TV, out-of-home formats, experiential, PR and social media from this week.
Six full-length episodes have also been released via the brand’s website, with a further six to follow throughout 2025. They are directed by Australian actor and filmmaker Joel Edgerton.
In the videos, Ford was depicted “getting to grips with the nuances of Scottish pronunciation and kilt etiquette” as well as “bonding with locals over a dram of single malt”, Glenmorangie said.
The brand’s flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie The Infinita 18 Years Old, also took on “a starring role”, it added.
“Harrison Ford is the real deal: a true global icon, and a genuine whisky lover,” said Caspar MacRae, president & CEO of The Glenmorangie Company. “It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie.”
Ford added: “I loved working with the team at the distillery – they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.”
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