Iced tea brand Harry Brompton’s has secured a £2m investment from private investment firm Traditum.
The funds will be used to scale Harry Brompton’s in UK grocery, accelerate NPD efforts, grow its employee base and expand in the on-trade and internationally.
“Over the past few years, we’ve seen fantastic consumer response to Harry Brompton’s Iced Tea,” said founder Ian O’Donohue. “This investment from Traditum will help us further innovate our range, extend our reach to new audiences, and continue shaping the future of non-alcoholic refreshment.”
The brand, founded in 2014 by O’Donohue and trading under the limited company name Tudor Drinks, is listed in Sainsbury’s, Tesco and Waitrose.
It takes its name from O’Donohue’s grandfather Harry ‘Brompton’ Cobb, who was frequently drank hot and cold tea throughout his working life as a waterman on the river Thames between 1926 and 1994.
The £2m investment was led by Iain Marlow and Oliver McRae from Traditum. Following the investment, McRae has joined the board of Tudor Drinks.
“At Traditum, we look for small businesses with huge ambitions backed by strong leadership and people with a genuine passion for their product,” said Iain Marlow, head of investments at Traditum. “Ian O’Donohue and Harry Brompton’s tick every box. Ian has established Harry Brompton’s as a high-growth premium brand that has deservedly established itself as the iced tea of choice to consumers that value quality and true authenticity.
“Our investment will enable Harry Brompton’s to invest in more great people, strengthen distribution channels, grow brand awareness and meet growing consumer demand in the UK and overseas.”
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