3Bears, the German breakfast brand that boasts Harry Kane as a shareholder, has made its UK debut.
Its range of overnight oats mixes, porridges and snack bars are now available to order DTC via the brand’s new website.
“Packed with heaps of fruit and wholegrain oats”, Overnight Oats (from £5.99/400g) have launched in Splendid Strawberry, Banana Split, Golden Mango, Coconut Cocoa and Iced Coffee.
Porridge (from £4.99/400g) is available in Original, Apple & Cinnamon, Finest Cocoa, Triple Berry, Banana & Poppy Seed and Fruity Coconut variants.
Finally, Pocket Porridge oat bars (from £12.99/8x55g) have debuted in Triple Berry, Triple Nut, Splendid Strawberry, Finest Cocoa, Banana & Poppy Seed and Apple & Cinnamon.
3Bears will also launch “a new exciting concept” in collaboration with shareholder Harry Kane this summer.
The Munich-based company was founded by husband-and-wife-team Tim and Caroline Nichols in 2016, inspired by Tim’s “passion for extreme sports… combined with two kids and a busy family life”, said 3Bears.
3Bears announced that Bayern Munich striker and England captain Harry Kane had become a shareholder and the face of the brand in September 2024.
“As an athlete, breakfast is the most important meal for me, and of course, I’m conscious of what I put in my body,” said Kane. Partnering with 3Bears felt like “a natural fit”, he added.
Caroline said: “We are thrilled to introduce our breakfast range into Tim’s birthplace, the UK.”
“With Harry Kane as our shareholder and brand ambassador, this expansion is not only strategic but also deeply meaningful to us as it aligns perfectly with our values.
“While our immediate focus is on our DTC channel, we are actively pursuing partnerships with key retailers to further amplify our presence.”
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