US shave club Harry’s is set to extend its high street range, rolling shower and hair-styling products into Boots.
The brand’s 10 new SKUs comprise three variants of Shower Gel in two sizes – Stone, Fig and Shiso (rsps: £3/60ml; £5/250ml) – 2 in 1 Shampoo & Conditioner (rsp: £8/414ml), Sculpting Gel (rsp: £7/200ml) Taming Cream (£7/150ml) and Texturizing Putty (£9/71ml).
They are available now from Harry’s website, and will land in more than 300 Boots stores from 27 October.
The shower gels are free from sulphates and paraben – each designed to satisfy men’s “sophisticated fragrance preferences” according to the New York brand. The four hair products were “intentionally straightforward, easy to navigate and deliver on the style you want, at an affordable price”.
They come after Harry’s made its Boots debut in April, becoming the first big-name DTC razor service in the UK to undertake a large-scale expansion from digital to bricks and mortar. Since entering Boots with 11 SKUs for shaving and face care, the brand was “fast becoming the bestselling razor” in the retailer.
Harry’s kicked off its UK offer online in summer 2017, becoming physically available in a select few specialist stores, including London’s high-end male grooming boutique Beast.
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